It’s Official: enLighten to stay on Satellite
Last week, Sirius/XM announced that they were pulling enLighten off the satellite airwaves and making it an Internet-only channel. The Southern Gospel industry mobilized fans like I have rarely seen before—yet I will confess that even though I did my part to encourage my readers who were Sirius/XM subscribers to make their voices heard, I was somewhat pessimistic. How often do big New York City corporations listen to a genre the size of Southern Gospel?
Well, now we have an answer. They’ll listen if we all—or, at least, all of us who use their service—speak our minds. Word started circulating yesterday that they were going to keep enLighten on satellite, moving it from channel 34 to channel 18. (Thanks to Sony for pinch-hitting for me, when I was stuck in big-city traffic, and getting the story up!)
enLighten programmer Marlin Taylor circulated word today that it’s official:
Dear Southern Gospel music industry member:
In case you haven’t yet heard … in response to the thousands of E-mails, telephone calls and letters that poured into Sirius XM from the devoted family of enLighten listeners – and your fans – senior management made an “11th hour” decision to rescind the deletion of the channel from the satellite service.
As part of the major channel re-alignment procedure scheduled for last evening, enLighten now resides on Channel 18 on both the Sirius and XM lineups. Most satellite radios will automatically make that move. However, if you encounter anyone who’s radio didn’t change, or is not aware that enLighten has been granted “new life,” please share it with them.
Thank you and bless you … the Lord’s people have united and “won the battle.”
Hallelujah and praise His name.
There are two action items of high priority right now:
- Bad news has a way of traveling faster than good news. So please make a point to tell whoever you told that it was going off the air that the decision has been reversed.
- Southern Gospel is back on the satellite airwaves . . . for now. We want it to stay that way. And since Sirius/XM brass in New York City probably only care about the bottom line, the way to keep it on the airwaves is for all of you who have called over the last week to cancel your subscription to call back and renew.
This is actually a pretty amazing day for Southern Gospel. It’s no little story that a genre whom many industry observers dismiss as a fading niche could pull together and change the minds of the largest—well, the only, to be more precise—satellite radio programmer in the nation.