The “We Shall See Jesus” Effect
In the Cathedrals classic “We Shall See Jesus,” three verses built into a magnificent final chorus. When the final line of the chorus comes—”We shall see Jesus just as He is!”—the song ends. The Cathedrals, I am told, never once encored the song.
Herein lies a nugget of wisdom. Sometimes, when the payoff line comes, repeating the chorus does not magnify its impact. Sometimes less is more.