“It Will Be Good Exposure”
Southern Gospel groups are often asked to do events at their own expense. Of course, this isn’t limited to Southern Gospel; here’s how one author of a secular marketing blog handles such inquiries:
How often are you asked to speak or write an article for free? The challenge is always in figuring out if the value of the activity is worth it. If the promise is that it will lead to more work, I usually just go with this answer: ‘I’m a very ethical person, so let’s agree to pay me my full fee and if any client work comes out of this, I am happy to return my fee.’ This usually sends the people trying to benefit from a freebie away and it works equally well for those with a genuine offer. In the end, the hard part is figuring out what is good self-promotion, what is good business, and when you’re being taken advantage of.
The full article is here. (Caution: Since it’s a secular marketing blog, not all content on the site is to be recommended.)