Daywind on Daywind

Probably due to the extended holiday weekend, there wasn’t really enough news in SG to call for a Saturday roundup of stories I missed during the week.

So, in light of this discussion I was having with Chris Unthank over whether Crabb Revival is seeking success in the CCM market, I thought I’d point out something interesting I noticed in Daywind’s ad on page 39 of the September / October Homecoming Magazine:

In its third decade of business, Daywind Records is the pre-eminent label in the Southern Gospel genre with an impeccable roster of artists: Brian Free and Assurance, Greater Vision, Karen Peck and New River, the Booth Brothers, Crabb Revival, Aaron and Amanda Crabb, Austins Bridge, Legacy Five, Mark Trammell Trio, the Perrys, and Triumphant Quartet. Daywind is also crossing into the CCM Market with Pop/Adult Contemporary music from Austins Bridge, Aaron and Amanda Crabb, Crabb Revival, Brian Free and Assurance, and the Booth Brothers. (Emphasis mine.)

What caught my attention was the reference to Crabb Revival, settling the question at hand. But if it was just that, I would have left this as a follow-up comment on that specific thread. I thought this was of more general interest, though, as it indicates how Daywind explains to a non-Singing News audience the general directions they see their artists going.


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17 Letters to the Editor

Southern Gospel Journal welcomes letters to the editor. We will post the most thoughtful and insightful submissions. Ground rules: Don't attack or belittle groups or fellow posters, or advance heresies rejected by orthodox Christianity. Do keep comments positive, constructive, and on topic.
  1. This leaves me scratching my head a little. How can you get any more “Southern Gospel” that the Booth Brothers???????

  2. I’m with you, Donna. And Brian Free & Assurance???? You gotta be kidding me, Daywind! A few “progressive” songs does not a CCM, Pop/Adult Contemporary artist make.

  3. #2 – “A few “progressive” songs does not a CCM, Pop/Adult Contemporary artist make.”

    True. I doubt Daywind is pushing either of them to go 100% CCM. That would be foolish, and alienate their original audience. Few artists have ever pulled that off successfully. For every Oak Ridge Boys there are 100 Monument Quartets.

    But I do think Daywind is probably encouraging both artists to include several songs per project that are progressive enough to fit on Adult Contemporary radio.

    I don’t see either being the next Mylon LeFevre and totally leaving Southern Gospel. But I wouldn’t be surprised to see either be the next Martins. The Martins retained an SG presence all the way to when they disbanded, I think.

  4. I had the privilege of hearing all of the Crabb family groups during NQC this year. In my opinion Aaron and Amanda, Jason and The Crabb Revival seemed to have made a conscious decision to move more toward a contemporary style. Mike and Kelly Bowling seemed to be staying with Southern Gospel. Although I enjoyed all of the styles, I think if you want to sing Contemporary, then sing Contemporary. If you want to sing Southern Gospel, then sing Southern Gospel. It is in my opinion very obvious that southern gospel and contemporary will not mix. I watched as people stood up and let the Crabb concert in droves because of the style of music. So I’m just saying be who you are. If you’re southern gospel sing that style. If you’re contemporary sing contemporary.

  5. It lists BFA and BB under both categories. That’s been my opinion for a long time; there’s a little bit of a mixed bag. Of course it would be weird to list either one just under CCM. But I agree with the double listing.

  6. But again Daniel – you’ve missed the point.

    Just because they may be servicing singles to the AC market from them DOESN’T mean that they are focusing on that genre.

    Hope’s Call released a single to AC – but they weren’t focusing on that genre. SG was still their home. Brian Free & Assurance have done the same thing, as well as artists like the Booth Brothers, Kim Hopper, Janet Paschal, and a host of others – but all of them have focused on the SG market.

    Let’s turn it around and look at it this way. Bart Millard, Allen Asbury, and Michael English as well as a slew of Country artists have all released singles to SG over the last couple years and done well with them – yet no one is sitting there saying “they are now focusing on Southern Gospel because they serviced a couple of radio singles to the genre.”

    I guess I just don’t understand why you can’t support the artist as one of our own either way. Why does there have to be this line drawn that says we can’t support them as one of our own just because they may be a little different? Crabb Revival has more than a rich history in Southern Gospel due to the Crabb Family – there’s no reason to say that SG fans won’t still be interested in them just because they may have gone a different route.

    You see this all the time – SG fans are still very interested in people like the Oak Ridge Boys and Michael English – yet neither one of them are “bonafide Southern Gospel artists”.

    I guess I just don’t understand this line of thinking.

  7. Compare Real Faith with, say, Greater Still or Live in New York City and you’ll see what I mean. An artist interested in AC airplay is generally going to be recording albums with a different feel than one that’s not interested in that.

  8. If you look at the change in style of music from the Crabb Family’s last 4 or 5 albums, you will see the direction they are headed is towards CCM. They don’t sound like this on accident. I still kinda like it, in the Crabb’s defense. Although I am 1000% Southern Gospel, I am inclined to give each of the new Crabb’s a chance given their success. It all comes down to prefernce. If people buy it, more power to them. if people don’t buy it, chances are they will make a slow graudual crawl back towards SG. But nevertheless, they are successful. That alone deserves our respect.

  9. I like both CCM and sogo, but I agree with Chris in saying that there’s not a problem in still supporting an artist if a few songs are directing toward more than one audience. And he’s right in saying that CCM and country artists introduce singles to sogo, too. Bart Millard did just come out with a hymns cd that has a LOT of bluegrass sound in it.
    Speaking about bluegrass, Austins Bridge seems to be too bluegrass-y (I just made up a new word!) to be CCM, in my opinion.

  10. So Daniel – since BFA have shifted from purely traditional to a more progressive style and are releasing singles to AC radio – are you no longer going to include them in your artist updates now?

  11. No, I’ll keep covering them.

    I don’t think you’ll find me saying anywhere that it’s a bad thing to get a song on AC radio. Besides, BFA can out-sing Avalon any day as far as I’m concerned, and the Booth Brothers’ tight harmony far surpasses PCD’s gritty harmonies.

    Sure, traditional groups like the Perrys, Mark Trammell Trio, and Kingdom Heirs might be my top favorites, but that doesn’t keep me from appreciating “Save me a Seat,” “For God So Loved,” “Castles in the Sand,” or even “Still Feelin’ Fine.”

  12. So you’ll cover BFA – but now Crabb Revival? I’m not following your logic here.

    Maybe I’m reading your last sentence wrong – but do you not consider “Still Feelin’ Fine” traditional?

  13. I believe Daniel noted in the comments to the other post that GV sent out a press release about the news item in question, and that Crabb Revival did not (or else he didn’t receive it; I wasn’t sure).

    Besides, maybe I’m off, but it seems more newsworthy to me – as in more surprising – that GV would have made that list than that the Crabbs would have. I think the Crabbs have received a lot more mainstream awards than GV has. Unless, as I wondered somewhere, the list-makers were making an effort to include a traditional SG project.

    Oh, and back when my dad controlled what I listened to, he didn’t want us playing “Still Feelin’ Fine.” It’s as traditional as a lot of current SG, but I think he found the country influence excessive or something. Just a side note.

  14. @Chris: No, I don’t really view Still Feelin’ Fine as traditional. But that doesn’t mean I can’t enjoy it. There are some nontraditional songs that I enjoy, just a lot fewer.

    And I didn’t say I wouldn’t cover Crabb Revival. I will if there’s something that catches my attention as pertinent to the SG genre—i.e., winning Mixed Group of the Year, breaking the Blackwood Brothers’ record for most months at #1, hiring someone to sing bass, whatever.

    @Amy: You’re right. I hadn’t even been thinking about that aspect, but the Crabbs have been nominated for and won so many CCM awards that seeing a Crabb entry on the list didn’t even register on my radar screen as possibly newsworthy. But seeing Greater Vision there did.

  15. At the Southern Baptist Convention in Texas they have asked the Booth Brothers to sing to pastors and music leaders to try to get gospel music in the churchs. It seems that more and more people at church are wanting something other than the singing on the screen all the time. I know that music that people enjoys gets them ready for a good sermon. I am for gospel all the way but they say the young people are not ready for it and I’m not sure that is true in every church

  16. Forgive me, but aren’t all hymns we sing in our churches, “Gospel”? I do believe that our churchs are letting their talented people sit back and do nothing because it’s easier to just use a tape/track and a screen instead of having a song leader, piano/organ player. God asks us to use our talents, but if our talents are set on a back burner because of the screen, then don’t we need to be awakened? I am a huge Southern Gospel Fan, and If you look in our hymnals, aren’t alot of hymns written by southern Gospel writers? Our young people are searching for guidance, let’s show them the way by using their talents in church.

  17. We have a music director, a choir and an orchestra and a praise team but that are contemporary songs that are about seven words repeated about 11 times or more. When we have a gospel singing you should see the reaction of the people compared to the screen songs. You would think that our music director could see that its the people are happy and the spirit of the Lord is in that house. We went to see the Booth Brothers and the Hoopers and when we came out you heard people sayiing we’ve been to Church and I mean church!!!!!!!!