Singing News shrinks further
I got my February 2009 Singing News in yesterday’s mail—in fact, both of them. The thought briefly flitted through my mind that perhaps Singing News had found it more economical to print and mail two half-size issues to its subscribers each month than one full-size issue!
Last month, I commented on how the issue had shrunk to 76 pages from the 92 and 100 pages of the two preceding months. And that’s probably because of the advertisers, because there are even fewer than last month. Daywind and Crossroads have maintained their typical inside front cover and back cover positions, respectively, and Gold City, Dixie Echoes, Gaither, and McKameys are still there. But unless I missed something, that list covers all the groups running full-page ads. Working in the magazine business myself, I know how hard it is to keep a magazine going in a climate where advertisers don’t feel they can spare the money to keep their ad running. So my best wishes and prayers are with Singing News that they can somehow find a way to pull through this one.