More on Crossroads Radio Singles
Crossroads sent out a press release yesterday announcing their new release-as-needed digital singles policy. It contained a new angle I hadn’t considered when writing my post yesterday:
Although Crossroads has been servicing the radio markets for several months with their monthly digital releases, this is the first time they have released singles on a single song, as needed basis. This gives the company the ability to release a single within hours of making the decision, instead of having to sometimes wait for days and weeks, as in years past. It will also allow the company to have more opportunity to get additional singles off each record by eliminating time delays.
Unless Singing News moves to a digital-driven chart, not constrained by waiting for magazine deadlines, allowing for faster chart action—or, for that matter, moves to a bi-monthly or a weekly chart—there probably won’t be much opportunity to speed up single distribution. But being ready to release a single on the spur of a moment could conceivably allow Crossroads to get in one more single per project, even under existing conditions.