Website Statistics

David Bruce Murray at Musicscribe recently posted website statistics. [EDIT, 6/7/12: Broken link removed.] It had been a while since I checked mine, but reading his gave me the curiosity to check mine.

In April (to date), this blog was visited 24,157 unique times, with 31,397 page views. That’s an average of 895 visits per day, with 1163 page views per day. (Since you can read all the recent posts on the first page, most people don’t go beyond it.)

Looking back to March, for the last full month of statistics, the blog was visited 27,810 times (897/day), with 38,776 page views (1251/day).

On an average weekday, over 1,000 people visit this site. Sunday traffic is about half that, mainly because I never do posts on Sundays and you’ve figured that out! So the Sunday numbers–and the Saturday numbers, which are about 3/4 of the weekday average for whatever reason–bring down the mean average.

To me, unique visits are the most important statistic. It’s nice to know how many pages someone visits when they come to the website, but the impact of that is diluted when you can read all the recent posts on one page. So with the way this website is designed, unique visits tend to be the most meaningful statistic.

DBM has been blogging for several years now. In contrast, I’ve only been blogging for seven or eight months. Sure, I hoped to pass 25,000 unique visits per month after a year or two, but I never expected it would happen so quickly.

Thank you for reading what I have to say! This is a classic example of a situation where I can honestly say that this wouldn’t have happened without you!

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8 Letters to the Editor

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  1. My March figures for unique visits are 38,605 (1245/day).

    I personally feel page views are the most accurate measure to use for comparison. If a person visits a site today and then comes back again in a separate viewing session, they inflate the unique visitor stat for the overall period being measured. Obviously, you, Doug and I have a number of repeat visitors who check our sites every few days if not daily, yet our stats indicate ratios that range from 1.4:1 in your case to 2:1 in Doug’s. Mine run in between at 1.6 pages per visit or so. I know the actual ratio of page views to truly unique visitors has to be much higher than those figures indicate, because my recent stats for bear this out.

    Also, I think a person who spends more time at a site is more valuable as a visitor (and potential consumer, since I sell ads on my site) than someone who just loads one page and leaves.

    Of course, I don’t consider “hits” (which count for every single element on a page, including graphics) to be any sort of accurate measurement at all.

  2. You make very good points. I guess the ideal (from my perspective) would be to track total number of IP addresses visiting a site in a month, counting also the number of times they come. The ideal from your perspective might be to have a way of counting how many posts each visitor reads.

    As it currently stands, on both your site and mine, a visitor can read the last week or two of posts on one page view. They might read just the current post, or they might spend a half-hour and read the last twenty. That is the main reason I’m not completely satisfied with the page view method.

  3. The ideal measurement would be a clock that can add up the hours viewers spend gazing at our respective sites and can tell whether a reader gets up from the computer to go the bathroom while a page is loaded and deduct for that.

    Maybe we could convince our readers to have thought recorders installed in their brains to measure how much they think about us, whether they’re at their computers or not…then we’d really know for sure. :o)

  4. I limit my main page to displaying the ten most recent posts, by the way…I’m not entirely sure if that’s the best thing. I’ll probably change it so that it shows posts from the past week or so, regardless of how many posts that happens to be at any given time.

    With two regular frequent contributors to the site and two that post rarely, it’s possible for posts to get bumped off the main page in just three or four days at times, especially when Daniel Britt and I are both in “high output” mode.

  5. That’s interesting. I’m not sure I know how to program those options in WordPress – or in fact if those options can indeed be programmed.

  6. What’s more important for advertising purposes?
    The numbers of hits or the numbers of favorable impressions of a website by the viewers.
    Maybe it is all the more reason to being careful where little fingers go on the keyboard while posting on a site.

  7. Good advice – very, very good advice.

  8. The more traffic a site generates, the more interested advertisers are in giving you money. It really is that simple.