It has been noticed that several Southern Gospel artists are moving toward using cardboard packaging as opposed to the traditional CD jewel case. I’ve been watching the trend with interest.
What I had not figured out yet was why artists did this. Sure, secular artists might do it for eco-friendly reasons, but for some reason I wasn’t particularly expecting LordSong, the Collingsworth Family, and Poet Voices to be at the forefront of the environmentalist movement. (Parenthetically–it’s one project each for LordSong and Poet Voices, and two CDs and a DVD for the Collingsworths.)
Observing that two of the three artists who have used cardboard packaging (Poet Voices and the Collingsworth Family) are Crossroads artsts, I decided to email Mickey Gamble and ask why some Crossroads artists were moving to cardboard packaging, and if he viewed it as a fad or as the front end of a general trend. He replied:
There is no big plan, one way or the other. Some artists are preferring because of space, some environmental (although they are only eco-friendly if they use recycled paper which is a very expensive proposition), some just think it is more artful packaging. We try to please the artist.