Christmas Programming on SG Radio
Christmas is the one time of year when secular stations add Christian songs into their playlists. This is a valuable open door, since it’s the one time of year when people, no matter what station or style they prefer, will be hearing songs with a clear Gospel message.
But is it an open door that those of us in Southern Gospel aren’t using to full advantage? Because just as Christmas is the one time of year when secular stations play Christian songs, it’s also the one time of year when Christian stations play secular songs. My local stations’ playlist—and, during the nights, Solid Gospel’s national feed—are, if my spot-checking is any accurate indicator, over half secular right now. And I’m not talking about a Legacy Five or Gaither Vocal Band cover, either; I’m talking about early or original renditions from 50s and 60s crooners.
When stations do their annual Share-a-thons (their annual fund-raising drives), they will discuss what an opportunity having Gospel music on the airwaves provides for sharing the Gospel. I am not necessarily making the case that it’s a sin to sing or play a secular song; that’s a discussion for another day. I am making this case: In this season, which is our culture’s biggest open door to hearing the Gospel message, wouldn’t we be better off making the most of it, and focusing on the songs that carry that message—with those strong lyrics and power harmonies that make our genre unique?