Audio Clips on Websites
Southern Gospel record exec Kevin Ward has a blog post up about sound clips that start playing automatically when you visit a site. [EDIT, 6/7/12: Broken link removed.] This is something I’ve addressed before, but I cannot remember whether I have here, so let’s revisit it.
Ward’s post is right on. Including sound clips on websites is a great idea—a must for any music group. It has revolutionized music purchases, letting people who stop by quickly determine if your style and their tastes match.
But setting the music to play automatically (especially at 100% volume) is counter-productive. Think of it as too much of a good thing. Ideally, people will visit your site more than once—in fact, ideally you will have committed fans who visit the site regularly. No matter how much they like a song, after they have heard the same 30-second clip for the 365th time they will eventually turn off the volume before each visit or quit coming. You don’t want either.
Do you like audio clips to automatically load when you visit a site?