Dove Brothers lower CD prices
Several years ago, the Dove Brothers raised a few eyebrows by raising their CD prices to $23 apiece. They will raise a few more now, because they just announced another price change—this time, in the other direction. Starting now, all their CDs and DVDs (in their store or online). McCray Dove stated:
we know that this economy is the worst since the GREAT DEPRESSION! So the Dove Brothers have talked about this and decided that we know a lot of you would love to buy our music but at this time you just can’t afford it. Now our cd sales have been good and are doing well during this tough time that all of us are facing in America. But we want you to have our music in your home and in your car or on your lap top because we know that the message in these songs need to be heard and will lift you up when you are down. So the Dove Brothers have decided that until our nation is over this recession and the economy is back on its feet that all of our cds and dvds here on our web store and at our product table at a concert near you can be purchase for ten dollars each.
Of course, the table specials most groups offer bring CD prices down to $10/unit as part of the special, but this is an unusual move for individual titles.