Dove Brothers to change CD prices
The Dove Brothers sent out an email update yesterday that they will be changing CD prices in their website store. Here’s the announcement:
Effective July 1, 2008, all of Dove Brothers CD’s will go up to $23.00 which includes shipping and handling fees. So to get any Dove Brothers CD at the regular $18.00 price, then purchase them before July 1, 2008.
I double-checked the calendar, and no, it is not April 1. So I assume they are serious.
Could this be a move to encourage fans to purchase the digital copies of their CDs, still available for $9.90?
EDIT (5/29/08, 6:11 PM): It looks like my speculation about encouraging digital downloads just might be on target. The Dove Brothers sent out a second announcement, which includes these paragraphs:
Since we released our pricing changes. Some were concerned about how it would effect merchandise pricing at concerts. This pricing is for our online store ONLY! Due to shipping costs as well as the handling charges, we are having to raise our prices to compensate for this. This does NOT effect concert merchandise. These are seperate departments for us. Sorry if there was any confusion about this.
Now, we have just received word from our record company that we can now release our entire recording catalog through our digital downloads store. That’s right! Soon you will be able to purchase and download Life, Never The Same, Anything But Ordinary or down to the first recording done through Crossroads Music. You can buy one song or purchase the whole album! Mix and match songs that you want on your very own Dove Brothers recording. All of your favorite songs downloadable for you to make your own Dove Brothers favorites CD!